Announcements as easy as A-B-C

For a long time, marketers have realized that association is a powerful key to retention. Sprite is known as the "un-cola". If you know what cola is, you can now easily remember what sprite is. Watch Facebook on September 21 and see how many people post Earth, Wind...

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3 things I’m thinking when I’m on stage

Someone asked me if I noticed my Pastor's reaction to a particular joke last time I did announcements. Even though he sits in the middle of the front row, I hadn't noticed. Actually, when I'm on stage, almost everything past the front of the stage goes blurry. I'm not...

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Church Announcement Prep Worksheet

We have a challenge as church communicators that few other departments have. While other departments need to know what's going on in their area, we need to know what's going on in everyone's area. In light of that challenge, and my ongoing focus of bringing practical...

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Evaluating Live Announcements

Whether live or video, printed or digital, your church's announcements are asking people to respond in some way, like come to an event, register for something, sign up for a team.  In business, this is called a 'call-to-action.'  and in order for your call-to-action...

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4 words we rarely use in our announcements

There are 4 words that I try and stay away from when it comes to how we announce events and groups.  The 4 words are 'Always', 'Never', 'Everybody' and 'Nobody'.  It's not to say that they don't ever appear, but when we choose these words, they are used strategically....

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To Announce or Not To Announce… that is the question.

In conversations I've had with other communication teams, this really breaks down into 2 questions: How do you decide what to announce from the stage during service? How do you tell someone that you're not going to announce their event? I'll answer each one...

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