For a long time, marketers have realized that association is a powerful key to retention. Sprite is known as the “un-cola”. If you know what cola is, you can now easily remember what sprite is.

Watch Facebook on September 21 and see how many people post Earth, Wind & FIre’s song “September” that starts with “Do you remember the 21st night of September?” or how often Green Day gets plays for “Wake me up when September ends” or can you guess which day of the week¬†Rebecca Black’s “Friday” is most played? Yep, Friday. Why? Because it is easier to retain and recall information when we have an association.

So, in order to get people to remember my 3 announcements, I tied it to the association of ABC. Instead of having to remember what all 3 announcements were, people could just remember ABC and that was enough of a clue to trigger the memory of those announcements.

For the first time since I’ve been doing announcements, a friend came to me during the week and mentioned how easy it was to remember ABC and was able to tell me what all 3 announcements were (not to say people don’t remember them usually, but it was interesting that someone brought it up later in the week.)

 

I would love to hear what memory tricks you’ve used to help your listeners remember your announcements! Comment below:

 

 

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